About Us

JEEM is a thought, a notion that stems from the appreciation of beauty. From the simplest of silhouettes to the creations of bespoke beauty. JEEM takes you on a journey of delicate embroideries and a fusion of international trends.
Founded by Hajira Taimur with Hamza Bokhari as the Creative Director, JEEM has come a long way in gathering critical acclaim from the fashion pundits of the country; catering to the urban, elegant and contemporary woman. The race for increased affordability and greater accessibility is on – and we are running full sprint. Because to JEEM, a woman is not just a woman – she is a powerhouse that needs to be freed, liberated, and adorned to the world in her full glory.